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What are Corporate Learning Management Systems?

TrustRadius Marketing

Lastly, some LMS vendors have e-Commerce capabilities. Cost Savings. Cost savings can extend to more indirect areas as well. Nobody wants to sit in a room and listen to a 4-hour seminar, even if they’re interested in the topic. Beyond LMS modules, many HR management vendors offer standalone LMS products.

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Are You Tracking These 4 Essential Customer Success Metrics?

Televerde

Switches to a competing company, vendor, or supplier. Customer Retention Cost. Customer Retention Cost, CRC, refers to how much your business invests in customer success. This could include everything from product seminars to email newsletters. Exactly how you define what qualifies as a “lost” customer is up to you.

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The Beginner’s Guide to Brand Activation

Zoominfo

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. These are the over-the-top, annoying, transparent attempts to shine a spotlight on your brand at any costs.

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The Beginner’s Guide to Brand Activation

Zoominfo

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. These are the over-the-top, annoying, transparent attempts to shine a spotlight on your brand at any costs.

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The Pros and Cons of Attending Marketing Conferences

BenchmarkONE

But it can be all too easy to jump onboard, visit a bunch of seminars, share a cocktail (or two) with industry leaders, take stacks of notes…and return home-only to go back to business as usual. With average marketing salaries from $40 – 100K, the costs from productivity loss could range $150 to $2,000, so plan accordingly.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

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How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

This opening introduction should focus on ‘proving your value’ as a vendor to partners and reconcile how the program opens the door to tangible opportunities, rewards and long-lasting relationships. Proof-of-Performance/Cost. Production costs. Customer Seminars. Why ACB Company? Activity Type. Reimbursable Expenses.