Customer Experience Matrix

NOVEMBER 13, 2010

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. Rather than go into more details, I'll just point you to the vendor's on-demand demo. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. Pricing is based on volume of data and/or number of customers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Salesforce Marketing Cloud

DECEMBER 5, 2023

Should you build a data lake or look for a vendor? Most data lake providers are in the cloud, which means you don’t have the upfront costs of setting up and maintaining your own. So they are the ideal solution to store structured, semi-structured, and unstructured data, which you’ll be using with AI.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Valasys

MARCH 28, 2023

Machine learning model training: The transformed data is then used to train a machine learning model, such as logistic regression, decision tree, or neural network. Savings measures: AI-powered lead generation can reduce lead acquisition costs by automating many manual tasks and improving the efficiency of the sales process.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Zoominfo

AUGUST 19, 2021

Multi-vendor enrichment: A system with flexible, rules-based logic that enriches a database with multiple data providers and ensures that data is standardized and segmented to unique business requirements. In fact, a Gartner survey found that organizations attribute an average of $15 million in losses each year to bad data.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 3, 2013

With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently. A good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering. Gather some data points: Cost by day by channel.

Allocation 48

Allocation Spending Budget Programs Lead Ranking 48