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Email automation tools for the savvy marketer

Martech

Dig deeper: Download MarTech’s Enterprise Email Marketing Platforms: A Marketer’s Guide Features to look for in email automation platforms Even the most cost-efficient email marketing platforms include automation today. So what do you look for when evaluating email automation platforms?

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

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Artificial Intelligence: A beginner’s guide

Martech

Well-known vendors have been baking AI into their solutions for almost a decade. Are there AI vendors in the martech space? Vendors using AI There are an estimated 11,000-plus vendors in the martech space. To generate content for large-scale multivariate testing. Adobe Sensei and Salesforce Einstein date from 2016.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. The vendor argues that this removes a critical roadblock for many marketers, who have trouble building such workflows on their own.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. In addition to these integrations, Metadata added over 40 AI/multivariate enhancements to its campaign execution engine. The post Metadata.io

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. MODEL MAKERS & MODEL BREAKERS.

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MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

If you want a (pseudo) equation: integration for best of breed costs pretty much the same regardless of company size, while the benefits increase with company size. So there’s a point beneath which the costs outweigh the benefit. The real question is whether SaaS technologies will reduce integration costs or make them volume-related.