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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. touches to engage with a prospect. What Is a Multi-Touch Cycle?

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. Train your employees.

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Top Digital Marketing Courses and Training for Working Professionals

ClearVoice

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. If you have some capital to invest in training, you’ll have many options — from degree to certificate to individual programs. Will I get a degree or certificate?:

Course 101
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Long sales cycles, the #1 enemy of SEO attribution

Kevin Indig

A cost-friendlier alternative to expensive audits. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches. If a customer takes two years to convert, why not try to track their touch points?

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HubSpot Product Update Roundup - March 2023

SmartBug Media

February 2023 Advanced Marketing Reporting Who this applies to: To use both multi-touch revenue attribution and customer journey analytics, you need Marketing Hub Enterprise. Learn More > HubSpot Update Details Engage customers and drive growth with new multi-touch revenue attribution and customer journey analytics reporting tools.

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Users can now create and launch webinars from right inside Adobe Marketo Engage , reducing manual effort and potential cost reduction by not having to use third party webinar platform and management tools. Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints.

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Measuring Marketing Software ROI

Lead Forensics

It’s a tale of balance sheets, where the profits earned from your marketing software are weighed against the costs incurred during its acquisition and operation. In essence, it’s answering the pivotal question: “Is my marketing software a cost center or a profit center?”