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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Per the report, “across all industries, social marketers were far more likely to be kept than cut.” Lead gen campaigns have the most expensive cost per click, at $0.20.

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SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]

Ahrefs

Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular … Read more ›

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Here are key findings from 10 research reports released since the beginning of April, 2022.

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How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research

Webbiquity

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights.

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Industrial Website Redesign: Why It’s Not a DIY Project

Tiecas

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Similarly, free trials and accounts are popular for relatively low-cost, simple SaaS products. Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.