vertical 
chiefmartech
AUGUST 14, 2017
Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV). The data reveal differenced in martech design and spending based on key business drivers and marketing missions.
Online Marketing Institute
JULY 31, 2009
3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.
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