vendor 
chiefmartech
AUGUST 14, 2017
But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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