Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering. Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Although simple in theory, content marketing is a lot easier said than done. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Crimson Marketing

OCTOBER 14, 2014

Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Ontraport

APRIL 27, 2021

Your process will look something – but maybe not exactly – like this: Attract website traffic > Convert traffic into leads > Sell to your leads > Deliver your product/experience > Encourage referrals. Maybe that’s enough to break even after costs. Your process might include these steps or others.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? Using these tactics without regard for company dynamics and marketing maturity is reckless. Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. You also have a thorough understanding of other aspects of marketing – like content, design, and social media – which makes your skillset highly transferrable. When managed properly, this can make it a cost-effective solution. But SEO is highly technical. The 2 Main SEO Options.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

SmartBug Media

JULY 10, 2020

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How can you, as a leader, ensure that they are successfully converting those leads into customers? Lead Qualification Matrix.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Differentiation 92

Differentiation Social Media Media Aggregators 92

Ontraport

APRIL 27, 2021

To see what I mean, look at two imaginary businesses: Business A spends $1,000 to get 1,000 visitors to their site, and they have a website that converts 10% to leads and a follow-up sales process that converts 20% of those leads into customers. Maybe that’s enough to break even after costs. This isn’t a theory.

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

Velocity Partners

FEBRUARY 27, 2019

If you’re a marketer and you haven’t heard of Simon Sinek or read his book, you’ve probably at least heard his mantra: “Start with why.” The TED Talk in which he first shared his theory is the third most watched of its kind, with 43 million views. Conflating leadership with marketing. Wanna buy one?

Brand Identity 73

Brand Identity Branding Advertising Agencies Ethics 73

ClearVoice

FEBRUARY 25, 2019

The goal in the Industrial Age was to accumulate material wealth and power and that would one day lead to fulfillment. Take on marketing events… Tentpole cultural moments can be important parts of a brand’s marketing strategy. And even the old-school outlets like CNBC have to play the game alongside Business Insider.

Brand Identity 74

Brand Identity Branding Planning Lead Scoring 74

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. merged with IAS B2B Marketing, a pioneering B2B agency in the UK and continental Europe, to form Stein IAS.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Convert

JANUARY 19, 2022

To understand what this means, let’s play a quick game. These brands sit at the top of their categories, enjoying greater market share and sales. Longden argues that committing this cardinal sin with analytics can lead you astray. Data without the right context was leading them astray. Electric car. Did you say, Tesla?

Product 52

Product Optimization Tips Paid Search Agency 52

Smashmouth Marketing

MARCH 19, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

B2B Marketing Insights - WE

JULY 3, 2018

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. Step 1: Learn.

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

Outgrow

NOVEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Building an effective marketing funnel for B2B. Capturing and converting leads with little effort. Capturing and converting leads with little effort. About our host: .

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Content Standard

NOVEMBER 4, 2016

There is a similar relationship that happens for marketers when it comes to brand technology adoption. Back in just March of this year, the only big names in the VR space were Oculus and Vive, two bulky, wired, cost-prohibitive headsets that seemed inaccessible by all except the most dedicated of video game enthusiasts.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Peer-to-peer 40

seo.co

JUNE 4, 2021

You’ll need to build each website from the ground up as its own entity with its own market, audience, design, content, and purpose. Hiring an SEO specialist to generate your entire backlink profile will cost money on a regular, long-term basis. Whether you build your own backlinks or pay an agency, it will cost money.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Customer Experience Matrix

DECEMBER 30, 2021

Connecting these dots reveals a clear picture: an industry that has stopped attracting new entrants but is now growing strongly on its own – with leading vendors stockpiling funds to compete against each other an elimination round where only a few can emerge as winners. Think Survivor meets Game of Thrones with a dash of Big Bang Theory.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Selected responses to the survey are below.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. But they may not fill out a form and become a lead right then and there. The High Clickthrough Rate Game for Content Remarketing. Getting Started With Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

flux.la

FEBRUARY 1, 2020

In today’s competitive market, SEO is an essential requirement. This is crucial since traffic would mean more leads, and eventually, generate more sales for your business. Cost-effective Way of Marketing SEO is the most cost-effective digital marketing strategy. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

JUNE 30, 2015

Between work, your commute, the gym, cooking, kids, happy hours, baseball games, knitting, your band, and whatever else it is you try to squeeze in -- oh yeah, I almost forgot sleep -- it can be hard to accept that 24 hours in a day is all you get. So there's a cognitive cost to an interruption.". But acceptance is the first step.

Work Management 28

Work Management Hubspot Cross-Selling Buzz 28

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. Yet, many brands remain on the sidelines, deterred by perceived high costs or a lack of in-house expertise. Since podcasts are popular among consumers, marketers have taken note.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Envy

APRIL 30, 2020

Strong B2B content has the power to boost lead generation, increase conversions, and even raise lifetime customer value, yet most B2B companies struggle to achieve success with the content they create. At the same time, 94% of companies have difficulty seeing any real ROI on their B2B content marketing. New lead generation.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Hubspot

MARCH 18, 2016

The strongest brands are run by marketers who know how to manage the fire. In 1932, Converse signed basketball star Charles Hollis (“Chuck”) Taylor to help market the All Star, which is how the sneaker earned its iconic nickname, the Chuck Taylor. of the market share. but only because everything is burning to the ground.

Advertising Agencies 28

Advertising Agencies Conversion Paid Search Agency Brand Identity 28

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Heinz Marketing

FEBRUARY 26, 2018

By Matt Heinz, President of Heinz Marketing. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. We are live on the lead funnel, media, radio network.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46