Getting back to marketing basics
FEBRUARY 7, 2014
The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. Data is great, but having the right data will help one to make better decisions and avoid costly mistakes. Price, Place and Product/service round out the 4 “P’s” of marketing.