SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Many of them have speakers who are happy to share their expertise at a fraction of the cost of hiring a celebrity keynote. When it comes to cutting costs on your event budget, you can use a lot of the same techniques as you would for a live event.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Vendors 108

Bionic

JULY 27, 2023

You’re limited to the fields in the system. It supports: All the media planning and media buying tasks from the initial media brief to the final vendor bill reconciliation and everything in between. Every media cost method. Every vendor. There’s no way for you to add extra fields yourself. Every currency.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

ANNUITAS

NOVEMBER 15, 2021

With the sudden shift to remote work at the start of COVID-19, a significant portion of sales leaders were forced to adapt their team dynamic by transitioning their field reps to inside sales—or furloughing them all together. At the beginning of COVID I said we should get rid of our field salespeople, turning everyone into inside sellers.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Make sure your vendor understands your business and your goals. Make a list of your requirements and communicate these to each vendor.

Purchase 154

Purchase Zoominfo B2B Bundling 154

Customer Experience Matrix

AUGUST 26, 2010

Summary: DataMentors has launched a low-cost marketing database product with limited functionality. Marketing database software and service vendor DataMentors last week tossed its hat into the ever-more-crowded ring of marketing automation for small(ish) businesses. Fifty fields? Did I just write quarterly updates?

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. Here are some reasonable and cost-effective opportunities that require varying levels of commitment. As for discipline-related outlets, MarTech itself is an excellent example for our field.

Work Management 91

Work Management Marketing Management Training Vendors 91

Zoominfo

JULY 2, 2020

Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 5, 2022

Every field is accounted for with the right records, so new leads can easily be classified, segmented, and routed properly. That engagement time becomes even smaller when you add competing vendors going after the same buyers. The vendors who can reach out and build a relationship quickly have higher rates of success.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Trade Press Services

JANUARY 29, 2024

That said, more often than not, they are already part of your network and can be harnessed at no cost. 3: Strategic Partners Suppliers, vendors, fellow association members and industry thought leaders can make a huge difference in promoting your brand’s messaging and services.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Martech

FEBRUARY 28, 2022

Does the vendor seem to understand our business and marketing needs? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. And how much do they cost? What new features are the vendor considering?

Digital Experience Platform 92

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 92

Salesforce Marketing Cloud

DECEMBER 4, 2023

Create work summaries and briefings: Generative AI can help workers in the contact center or the field create wrap-up summaries for cases and field visits. Cost: Consider cost relative to value. Support: What kind of ongoing or specialized support does the vendor offer? Which features might provide a greater ROI?

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64

Martech

SEPTEMBER 15, 2023

Improving client trust and loyalty Hopefully, you’re more than a vendor or provider for your clients. If you’re not filling as many orders, use your extra time to do more research into your field. If you’re not making full use of refreshing old topics, you now have a cost-effective way to get more content out there.

Terms and Conditions 114

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 114

Sharpspring

JULY 7, 2021

This is true in business with hiring the right team and contracting the best vendors. For agencies looking to expand services with an automation offering to help their clients succeed, the right vendor is critical. Committing to a vendor is a big investment. Be wary of hidden costs and fees associated with customer service.

Advertising Agencies 98

Advertising Agencies Marketing Automation Services Paid Search Agency Vendors 98

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective?

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites. Be genuine with them.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. This is especially common in the SaaS world—you see experts in the field recommending and endorsing products all the time! People have lots of choices.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. This consists of vendor and third-party content. They also noted that the pandemic amplified this. Image: FocusVision.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. This narrows the field drastically. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

LeanData

MARCH 23, 2023

With the years of “growth at all costs” squarely behind all of us, teams are looking to spark financially responsible growth, and one of their targets is right-sizing the tech stack. However, hard dollar cost is just one aspect of efficiency. Not to be overlooked is the tech stack essential of accuracy.

Efficiency 52

Efficiency Enterprise Management Work Management Lead Scoring 52

Lead Liaison

JANUARY 3, 2023

Only scan potential customers (exclude vendors, sales people, etc). After all, Developer kits usually cost several hundred dollars, and renting devices could break the bank once they add all of their users. 4: Stick to Multi-Select Fields. When dealing with surveys, multi-select fields take very little time.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Martech

MARCH 14, 2023

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Only B2B

MAY 10, 2021

When it comes to buying your B2B contact list, a very prominent point you should remember is finding a reliable vendor. We would suggest that either you buy a B2B Email List from a trusted and reliable vendor like us or build B2B Email list on your own. . How To Build Your B2B Contact List? B2B Contacts On Social Network.

Ideal Customer Profiles 118

Ideal Customer Profiles Contacts Ad Building B2B 118

Bionic

MARCH 9, 2018

It includes dozens of powerful tools that act as media planning “guardrails” to help you avoid costly media planning blunders: Vendor Lookups to centralize your vendor relationships. Pricing Calculators to deal with the complexity of gross/net , FASB 52 and IAS 21 compliant currency exchanges, and dozens of costing methods.

Media Plans 40

Media Plans Cost Media Lock-In 40

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

LeanData

FEBRUARY 24, 2023

4 Vendor Relationships In addition to looking at the tech stack itself, it’s important to evaluate your relationship with your vendors. Consider if your vendor takes your feedback, understands your situation, and takes action on your suggestions.

Work Management 52

Work Management Budget Programs Efficiency Vendors 52

Martech

DECEMBER 21, 2022

With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs. Marketing management is likely to have the key objective of reaching your audiences and converting them at the lowest cost.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Planning 98

Salesforce Marketing Cloud

MAY 23, 2023

Process mining allows service managers to identify bottlenecks, rework, and deviations in their field service processes, understand friction points that prevent first-touch resolution targets to be met, alongside with deep insights into how to tackle these issues to drive operational efficiency and customer excellence.

Process 52

Process Work Management Marketing Management Lead Scoring 52

Zoominfo

OCTOBER 14, 2018

Bad data costs U.S. Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your sales database. Do you require certain fields but not others? That’s 546 hours a year per full-time inside sales rep ( source ). businesses more than $611 billion each year ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

chiefmartech

JANUARY 10, 2022

But since I spend my days deep in martech — long past 10,000 hours at this point — I’m happy to share the themes I see gaining momentum in our field. While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

DECEMBER 13, 2023

But whether you’re fielding yet another “Send another email!” Previously, companies like these would switch providers to reduce costs or get access to new features or better customer service. Don’t be afraid to ask others, including outside experts, whether you should consider replacing vendors. You’re the lucky ones.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Zoominfo

SEPTEMBER 20, 2021

Through comprehensive data quality management and multi-vendor enrichment, RingLead helps bridge the gap between a company’s intelligence layer and the engagement layer. Data normalization to create consistency at the form-field level across different data sources.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

chiefmartech

JUNE 15, 2023

When non-partnerships sales leaders were asked which factor has the biggest impact on a prospect’s purchase decision, prior to speaking to the sales team, trusted agencies, consultancies, and tech vendors were ranked #2, only behind opinions of people in the buyer’s own professional network. This makes sense.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Leadspace

DECEMBER 7, 2021

Leadspace was ranked across ten criteria and against more than a dozen other vendors. With the Leadspace B2B Buyer Platform, sales and marketing professionals can save time, reduce costs and improve deal conversion. The platform is purpose built upon the science of buying teams and the data and signals that define them.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

SalesGrape

NOVEMBER 19, 2023

By nurturing these relationships over time, pharmaceutical companies can position themselves as trusted partners rather than mere vendors. Please correct the marked field(s) below. These interactions allow both parties to understand each other’s goals, expectations, and challenges better. Subscribe to our weekly newsletter.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. On the hunt for the top medical communications companies to help you run better life science events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98