Marketing Craftmanship

AUGUST 18, 2017

With a significant failure rate, and despite the rosy outlook from vendors and consultants, fewer customers will be lining up for Marketing Automation. So when they eventually crash the vehicle, or give up the keys because they can’t out of first gear…they will attribute their failure to the truck’s manufacturer, not to themselves.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. One reason for the phone’s consistent powerhouse performance is its unique capability to replicate the face-to-face selling environment at a lower cost than a personal sales call.

B to B 120

B to B netFactor Media SEM 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

MARCH 6, 2012

And nothing speaks louder than words when it comes to motivating sales: IDC says B2B companies’ inability to align sales and marketing teams around the right processes and technologies can cost them upwards of 10% or more of revenue per year. Andrew Briney, Senior VP and Group Publisher at TechTarget. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

DECEMBER 20, 2018

Most business buyers – 72 percent – say “I expect vendors to personalize engagement to my needs.”. As Kirsten Lyons writes in her roundup of demand gen statistics : The most effective lead nurturing programs result in a 50 percent increase in sales-ready leads and 33 percent lower costs. That’s not going to change in 2019.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Porch Group Media

JANUARY 29, 2019

eMarketer). To personalize your email campaigns, you need data in order to understand your customers. However, according to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and a big hit to the bottom line.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

NuSpark Consulting

JULY 30, 2011

An example- if I sell hardwood floors in Brooklyn NY and want to target Manhattan, I won’t show in Google Places for Manhattan, but my ad can show there, and now I can showcase a local phone number for prospects looking to call vendors for research. Phone Cost: The cost accrued for the manually dialed calls.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 9, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. B2B buyers are more likely to buy again from the same vendor if their mobile experience is positive. A quick-loading, mobile-friendly site doesn’t cost millions of dollars to create.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Martech

MAY 15, 2023

Customers who need to read the fine print, search all your available options, and compare prices among different vendors before committing will likely be put off by that. They cost you an opportunity to amplify your message, even if it’s subtle. For example, one could focus on cost savings and the other on urgency.

Rules 132

Rules Emarketing Top of Funnel Newsletter 132

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. What is effective content marketing? Ardath Albee of Marketing Interactions, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

NOVEMBER 13, 2019

As per eMarketer, by 2021, 88% of all U.S. Due to its enhanced targeting capabilities, programmatic advertising also poses to be a cost-effective solution as it generates better-quality leads at lesser costs. digital display ad dollars will transact programmatically. So how do you prevent such a scenario?

Paid Search Agency 97

Paid Search Agency Ads Lead Scoring Lead Ranking 97

B2B Marketing Directions

MARCH 27, 2022

eMarketer predicts that B2B e-commerce will total $1.77 The Basics of Online B2B Marketplaces Source: Public Domain An online B2B marketplace is an e-commerce environment where multiple vendors offer products or services to business customers. trillion this year, up from $1.58 trillion in 2021, and will reach $2.44 trillion in 2025.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Online Marketing Institute

OCTOBER 29, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. The problem with market research though is its drastically high costs. Talking to vendors, so what? It translates to cost saving.&#

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Conference 100

Conference Planning Work Management Marketing Management 100

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. If I were truly open to every conceivable MarTech vendor that I could find, I suspect it would be around 4,000,” Brinker said.

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

Digilant

FEBRUARY 5, 2019

You want to negotiate your own contract and terms with vendors and not have those contracts owned by your agency or media partner. According to eMarketer , 78% of US digital display ad dollars will have been bought programmatically in 2018 and the prediction for 2019 is that share of ad spend will increase to 83%.

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. If I were truly open to every conceivable MarTech vendor that I could find, I suspect it would be around 4,000,” Brinker said.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. If I were truly open to every conceivable MarTech vendor that I could find, I suspect it would be around 4,000,” Brinker said.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. If I were truly open to every conceivable MarTech vendor that I could find, I suspect it would be around 4,000,” Brinker said.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Adobe Experience Cloud Blog

MAY 27, 2016

SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. For B2B specifically, your buyers want to know that the vendors they work with know their stuff, are reliable, and can be trusted. Social Media B2B). That includes people on purchasing teams.

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. B2B vendors still on the fence about social media need to take the plunge. Marketers Put More Lead Gen Budgets Online by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 12, 2011

Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Top 20 social media monitoring vendors for business by Socialmedia.biz. Social Media Strategists Look Hard at ROI this Year by eMarketer.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

OCTOBER 30, 2016

Look at the amount of effort gone into the said blending of space and time: eMarketer estimates that over 50% of US marketers are using digital attribution models in 2016 , with over 60% expecting to expand attribution to offline channels in 2017. But hardly so if you compute the huge cost of opportunity incurred.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Webbiquity

FEBRUARY 7, 2012

which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 2, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. The problem with market research though is its drastically high costs. Talking to vendors, so what? It translates to cost saving.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

AUGUST 5, 2013

B2b vendors? eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). eMarketer ). 70% of marketers say that content marketing has increased their brand awareness; 59% believe it supports sales growth; and 45% say it has reduced their advertising costs.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Biznology

JULY 31, 2017

The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. It creates Connected Consumption with each person’s trusted and preferred vendors, while excluding others. ” This dominance is more than advertising revenues.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Webbiquity

MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. internet users used search engines either daily or fairly often.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Single Grain

JULY 19, 2019

Businesses adopting AI in 2019 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Cost-effectiveness. Basic communication. Product recommendations. Content creation.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Businesses adopting AI in 2019 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Cost-effectiveness. Basic communication. Product recommendations. Content creation.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108