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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. How should we approach the campaign differently?” Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). CDP Institute labels these as “campaign" or "delivery”; others sometimes refer to them as “activation” or “execution” CDPs. Still a suite, but a different kind.

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Email automation tools for the savvy marketer

Martech

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Don’t put all of your eggs in the email campaign basket – diversify your lead generation strategy. Email campaigns. Maybe there’s an old email campaign that could be repurposed or modernized.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The vendor usually suggests deduping the database as one of the strategies to reduce the database size and stay within the contract’s limit. Ann, however, listed a slightly different email address on her LinkedIn profile: ann.lee@abc.com. She goes to your website and signs up for a webinar…with her personal email address.