How to Create a Successful Performance-Based MDF Program
Computer Market Research
SEPTEMBER 29, 2017
Fixed Cost MDF Program : A Manufacturer will give one of their customers $8000 dollars per quarter for marketing; this is not measured against POS performance. In terms of Fixed Cost MDF programs, manufacturers utilized these programs to address the lack of demand generation activities, and it worked, to an extent. Remember, channel partners are often intimidated by marketing, and many times, lack the dedicated resources to execute marketing activity efficiently and effectively.