Only B2B

FEBRUARY 11, 2024

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. Cost-Effective: Usually requires minimal additional investment beyond existing tools. Cons: Cost: Can be expensive compared to other options. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Hinge Marketing

MARCH 4, 2019

They begin looking for providers that are well-qualified to address their issue and start drawing up a list of potential vendors. Visit his website, blog, Twitter page — or anywhere he dwells in the digital landscape — and his brand is instantly recognizable. Cost and convenience do matter. And he’s delivered multiple TED talks.

Service 91

Service Brand Identity Branding Differentiation 91

Lead Liaison

APRIL 8, 2019

As I further dwell on the acquisition, I read that in January 2019 Integrate announced it acquired ListenLoop to grow its set of tools and solutions for account-based marketing (ABM) advertising. Big Brother (company A) buys company B and assumes they can force feed the new “solution” to their market at a greatly marked up cost.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

A prospect who’s juggling conversations with different vendors about different products might not remember all the great things your solution has to offer. What’s the competitive advantage of your tool that offsets the cost? Don’t dwell on prospects that have shown no interest in closing. A very common one is pricing.

Work Management 105

Work Management Enterprise Management Marketing Management Sales Cycle 105

Martech Advisor

JANUARY 21, 2020

To many, it is just an added cost that may or may not meet their goals. The risk of business failure, unsuccessful implementation, talent gap, high cost, and ripple effects across the organization’s ecosystem are always associated with any budding technology. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Webbiquity

MARCH 11, 2013

Krista LaRiviere, CEO of web presence optimization software vendor gShift Labs, offers some excellent guidance on creating a content marketing strategy that incorporates content development, SEO, social media, PR, video, email marketing and paid search in an integrated fashion.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100