Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Martech

FEBRUARY 28, 2022

Does the vendor seem to understand our business and marketing needs? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. Click here to download! And how much do they cost? How is the DXP hosted?

Digital Experience Platform 92

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 92

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Click here to download! Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective?

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Martech

MARCH 4, 2022

So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book.

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 76

Enterprise Management Marketing Management Vendors RFP 76

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

JANUARY 8, 2024

To decide which tools are suitable for your company, assess your needs; compare the features, functionalities, and cost of each one; and test them where possible. Depending on your team’s specific skill level, you’ll want to incorporate vendor-provided materials, custom training programs, and practical projects to practice the skills learned.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Download the new whitepaper.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Download the new whitepaper.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Customer Experience Matrix

APRIL 2, 2015

You can download the slide decks from the MarTech Slideshare channel.) If you want a (pseudo) equation: integration for best of breed costs pretty much the same regardless of company size, while the benefits increase with company size. So there’s a point beneath which the costs outweigh the benefit.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Adobe Experience Cloud Blog

APRIL 26, 2018

The vendor usually suggests deduping the database as one of the strategies to reduce the database size and stay within the contract’s limit. She forwards one of your emails to her team, and they start downloading your content and requesting the free trial of your solution. The Real Cost of Duplicates.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Many of them have speakers who are happy to share their expertise at a fraction of the cost of hiring a celebrity keynote. When it comes to cutting costs on your event budget, you can use a lot of the same techniques as you would for a live event.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

chiefmartech

SEPTEMBER 1, 2019

Here’s what you get access to, at absolutely no cost, with this pass: The entire Expo Hall, with more than 70 innovative martech vendors. Full-length Solutions Track sessions led by market-defining vendors. Downloadable conference speaker presentations. — come and join us for free with the MarTech Expo+ Pass.

Vendors 51

Vendors Conference Case Study Case Studies 51

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. C-Suite wants a decision yesterday having exhausted every cost-savings opportunity . To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Hubspot

AUGUST 7, 2019

Any business that sells products needs to know its cost of goods sold. In this blog post, we’ll dive more into what cost of goods sold is and why it matters, go over the cost of goods sold formula, and give you a few tips for optimizing cost of goods sold in your business. What is Cost of Goods Sold?

Cost 76

Cost Business Analysis Purchase 76

Martech

JANUARY 19, 2024

Dig deeper: Download MarTech’s Enterprise Email Marketing Platforms: A Marketer’s Guide Features to look for in email automation platforms Even the most cost-efficient email marketing platforms include automation today. And there is nor shortage of tools available on the market.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Customer Experience Matrix

JULY 25, 2020

Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. user stories) and having vendors demonstrate those. (If You can download the CDP Institute’s use case template here. Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Tiecas

MARCH 11, 2024

Easy-to-find downloads show you value their time. Downloadable CAD files: Engineers often need to incorporate your components or products into their designs. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. To determine the effectiveness of these investments, she needs to understand the cost to get a student to enroll and start in a university program. I wanted the full answer and I wanted easy access to it.”.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

DECEMBER 12, 2023

Do your homework on the vendor marketplace. Download trial versions when possible to kick the tires. And don’t just look at shiny new options — see if your incumbent vendors have added functionality you might have overlooked. Many vendors offer free demos or trials. Get hands-on where you can. Crunch the numbers.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget. Show me the money.

Digital Asset Management 95

Digital Asset Management Work Management Marketing Management Ad Building 95

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. Use Third-Party Vendors.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Click here to download! Many vendors offer app marketplaces, which provide faster access to the participating systems.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Email Marketing 95

DiscoverOrg

APRIL 20, 2017

But better sales intelligence gives marketers fresh insight into sales-side metrics like stage-to-stage conversion, velocity, and cost per opportunity – areas where it’s easier to demonstrate ROI. The better the quality of the intelligence, the easier it is to accelerate conversion and lower cost per opportunity.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Martech

SEPTEMBER 27, 2021

Related: Though marketers wanted to save on cost, better features drove 2021 technology replacements. This acceleration of decision-making among businesses is consistent with what vendors have told us as we have researched our MarTech Intelligence Reports. Download the report (no registration required).

Marketing Management 109

Marketing Management Digital Transformation Vendors Customer Surveys 109

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. Conversions could be various actions like lead submissions or downloads.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Click here to download! The answers will help your organization choose a vendor that can help you meet your goals. Who will use the platform?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Sana Commerce

AUGUST 27, 2022

For more checklists and best practices to steer you through your entire e-commerce project — from planning to going live — download our Ultimate Guide to E-Commerce. Lowering overhead costs. Download report. Download our free ROI calculator. Download the calculator. Start by defining your e-commerce goals.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

DiscoverOrg

JANUARY 15, 2019

Download our full study to see: who cares about pricing discounts. who’s more open to new upstart vendors. We think it’s important to question personal assumptions: they’re often wrong, and it costs money when they are. Want more ways to sell, using with subtle gender differences? who’s more politically oriented.

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196