Martech Advisor

NOVEMBER 7, 2019

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. So what about ad networks?

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Oktopost

APRIL 22, 2019

We have had many other software vendors and none come close.”. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. As one reviewer puts it, “Their customer service and client support is the best in the industry. Statcounter.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Single Grain

AUGUST 8, 2023

Prior to partnering with Haley Marketing, the client averaged 379 applications per month on Indeed, costing $3,000. With Haley Marketing’s management, the client now averages 876 monthly applications across multiple job boards (Indeed, Zip, Appcast Xcelerate job board network, Monster, Nexxt) at a reduced cost of $2,807.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52