Building Your B2B Marketing Database

Biznology

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. If you are targeting relatively narrow industry verticals, or certain job titles, and especially if you experience long sales cycles, it may be wise to buy prospecting names for multiple use and import them into your database, rather than renting them serially for each prospecting campaign.

Build 157

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Marketers know the real value of KPIs for demand generation, like average deal size, funnel conversion rates and cost per lead. Creating a successful demand generation plan is not easy.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Marketers know the real value of KPIs for demand generation, like average deal size, funnel conversion rates and cost per lead. Creating a demand generation plan which is successful is not easy.

The Top 8 Reasons Your Video May Fail

Vidyard

If you can tailor your videos to verticals like healthcare startups and BPO providers, replete with images of hospitals and call centers, they’ll see far greater success than videos targeted to ‘businesses.’ At the top are high-cost, agency-produced videos. Just look at our chalk talks, which are each the cost of one pack of colored chalk. “To the victor go the spoils,” is a truism in politics, love, war, and video marketing.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Track and analyze the cost of acquiring a lead, nurturing that lead, turning them into a customer, and the speed at which they convert. Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering.