Building Your B2B Marketing Database
AUGUST 26, 2013
Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. If you are targeting relatively narrow industry verticals, or certain job titles, and especially if you experience long sales cycles, it may be wise to buy prospecting names for multiple use and import them into your database, rather than renting them serially for each prospecting campaign.