Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Costs for bulk rental, often around 25 cents per name, can be less than traditional rental. One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces.
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