Remove cross-sell psychographic
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Our Take on 3 B2B Marketing Predictions for the New Year

Anteriad

And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. Even further, over half of execs expect to drive revenue through net-new logos and cross-sell/upsell opportunities equally. AI is gaining traction in the marketing landscape.

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Is Incrementality the New TV Currency?

Martech Advisor

Meanwhile, media companies have built "customer" databases and begun selling "advanced" audiences: These new definitions go beyond the traditional Nielsen age/gender categories with in-depth location, psychographics, attitudinal characteristics and purchase behaviors.

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Sales Promotion Campaigns – A Definitive Guide (With Examples)

LeadSquared

While an effective campaign can help improve the brand’s image, increase their revenue, or help them sell a product, a poor campaign can be devastating. The answers to the above questions require the collection of demographic and psychographic data. These help in maintaining the lists of costs, ongoing operations, and more.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

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How Account-Based Sales Development Benefits B2B Marketers

Valasys

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling. Some companies sell to lots of small & mid-sized customers as well as to the big enterprises.

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers.