first-mover 
Buffer
SEPTEMBER 26, 2018
Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself. However, the newness of Facebook Stories could appeal to advertisers seeking a first mover advantage with the format.
Vidyard
JULY 7, 2020
In order to create TikTok videos, you’ll first need to create an account. Evan Horowitz, CEO of ad agency Movers + Shakers, explains that, in contrast to Instagram, “TikTok is so real, it’s so raw.”. The post The Complete Beginner’s Guide to TikTok for Business appeared first on Vidyard. @houstonrockets TONIGHT! ??
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Hubspot
JUNE 7, 2017
When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013. He said ads on Instagram Stories were particularly successful and achieved a "higher CPM (cost per impression) rate than usual."
Buffer
JULY 25, 2019
It certainly might not seem that way at first blush. Guess which apps are the highest rankers and the movers and shakers? Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. Instead, you think of: Data scientists.
Vidyard
JULY 7, 2020
My Friends (We Get Turnt Up) – Mr. Hotspot How to Share a Video on TikTok In order to create TikTok videos, you’ll first need to create an account. Evan Horowitz, CEO of ad agency Movers + Shakers, explains that, in contrast to Instagram, “TikTok is so real, it’s so raw.” @houstonrockets TONIGHT! ??
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