Bing PPC Ads: How They Work (and Compare to Google Ads)
Hubspot
JUNE 5, 2019
It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant. Bing PPC ads operate on Microsoft's three popular search engines: Bing, Yahoo, and AOL.
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