What is pay-per-click, or PPC?

Choozle

Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy. As mentioned, Google Ads is the most widely-used platform for PPC campaigns, but advertisers should also keep it in mind to consider other search engines and platforms like Bing or Amazon, aka sponsored posts. Pay-per-click. noun.

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7 Killer Ways to Optimize Your Landing Page for Lower PPC Costs

Convert

To run scalable PPC campaigns, you need to keep working on bringing down the cost-per-acquisition (CPA) metric on your PPC leads. Optimizing your PPC landing pages is one of the surest ways to do this … as doing so gives you a substantial increase in your conversions, without needing you to increase your ad spend.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche. PPC-Related Terms You Should Know. CPM (Cost per Mille).

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. It’s impossible to build a solid PPC strategy without buy-in from your leadership team. PPC forecasting gives you hard numbers to prove the value of ad spend to those controlling the finances.

The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. According to a 2018 study , 45% of businesses under 50 employees invest in PPC. Why is PPC so important to ecommerce businesses? Ecommerce PPC.

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Improve Your Search Marketing Ad Conversions With a Free PPC Audit

seo.co

Free PPC Audit – Table of Contents. + Fix your PPC ad campaigns to improve your conversions and conversion rates. PPC audit. What you’ll get with your free PPC audit. + A free PPC audit gives you the upper hand. + Why you need a free PPC audit from seo.co. +

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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. One big shift has been an increased interest in PPC automation technology. But PPC automation tools aren’t just the latest trend. More businesses are investing in PPC automation technology than ever before. What Can PPC Automation Technology Do? But few realize the true scope of possibilities with PPC management tools.

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17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. How Much Does SEMrush Cost? Related Content: 10 PPC Trends You Can’t Ignore in 2020. How Much Does Google Ads Editor Cost?

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PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. PPC lead generation marketers, in particular, may want to up their game when it comes to lead qualification. The average cost per click rises every year, and so to stay profitable, ppc marketers have to always be improving their campaigns.

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. In this guide, I’ll share how you can use this approach to tame the wild paid search beast and give you specific to-dos for an audit process that will result in better performance from your PPC budget. PPC audits are essential for maintaining and optimizing your Bing Ads and Google Ads campaigns. What you should look for in your PPC campaigns. Where your PPC audit should begin.

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Manage Your Bing PPC Account Separately. Target CPA. PPC Bing Bing PPC Google Google Ads PPC strategy SEM

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues. One of the biggest reasons for missed goals in PPC performance marketing is low-quality data. Manual bidding is no longer a default strategy in PPC performance marketing.

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Evaluating the Role of PPC Competition in Your Google Adwords Audit

QuanticMind

PPC competition is a huge factor when it comes to advertising performance. If your campaigns aren’t performing the way you expected, changes in your PPC competition could be the cause. If changes in PPC competition are responsible for your performance issues, these metrics will likely show it. Bid strategy and keyword targeting could be responsible for performance issues with your PPC competition, but it could also easily be your ad copy message.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign. PPC Keywords: Research & Match Types. PPC Description: The description can be up to 80 characters long. PPC Bid simulators.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Your PPC Strategy Checklist.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

Should you be focused on keyword revenue-per-click in your PPC campaigns? Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value. However, estimating the value of a keyword for a more specific use case (such as using that value for PPC bid optimization) requires a different view of keyword value, which we’ll dig into shortly.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find out what your CPA is, use the formula: CPA = cost / conversions. Reducing CPA can increase your return on investment (ROI) within a relatively short period without having to incur additional cost on traffic acquisition. Effective Strategies to Reduce CPA.

PPC Budget Forecasting on the Fly

Fathom

We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Potential cost: potential clicks*Avg CPC. Potential CPA: potential cost/potential conversions. The post PPC Budget Forecasting on the Fly appeared first on Fathom.

A Detailed Guide to Building a B2B PPC Report

Directive Agency

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. PPC Reporting Software and Tools. Lower Cost per Acquisition (CPA). Check all keyword’s cost per click.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign. PPC Keywords: Research & Match Types. PPC Description: The description can be up to 80 characters long. PPC Bid simulators.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign. PPC Keywords: Research & Match Types. PPC Description: The description can be up to 80 characters long. PPC Bid simulators.

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PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. PPC lead generation marketers, in particular, may want to up their game when it comes to lead qualification. The average cost per click rises every year, and so to stay profitable, ppc marketers have to always be improving their campaigns.

Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

PPC also offers superior agility when paired with a landing page tool like Unbounce. What’s the best way to set up a compelling offer for your SaaS PPC landing pages? Using SaaS PPC for Lead Nurturing. Using SaaS PPC for Direct Signups. Essentially, this means using PPC tactics to drive prospects directly to a product signup. Quick Tips for SaaS PPC marketers. You want your SaaS PPC campaigns to reflect the product’s capabilities.

Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. After doing a quick cost-benefit analysis to determine whether or not you can make a comfortable living by leaving your job right now — and realizing you can’t — you are now tasked with figuring out why Return on Ad Spend (ROAS) dropped so significantly, and ultimately why your PPC performance is suffering.

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4 B2B Marketing Tips for Running Successful PPC Campaigns

Marketo

However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns. Don’t Allocate Budget Based Off CPA.

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8 Not-So-Secret PPC Metrics for a Successful Campaign

Matchcraft

To combat the noise, MatchCraft has gathered the most crucial PPC metrics out there. Cost Per Acquisition (CPA). CPA is a metric that can vary wildly. It’s good to go into it with a reasonable goal, so you can keep an eye on what conversions are really costing you—and if it even makes sense at that price. What are you getting out of your PPC campaign? Total ROI accounts for everything – all costs, your management fee, etc.—and

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations. Focusing on clicks means you’ll use cost-per-click (CPC) bidding, enabling you to only pay for an ad when someone clicks on it.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post.

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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Dynamic Landing Pages by PPC Hero. 6 Optimization Tips to Get Ready for the New Year by PPC Hero.

7 Simple Ways to Lower Your LinkedIn Advertising Costs

Directive Agency

However, the LinkedIn advertising costs are high compared to other platforms such as paid search management, generally between $6-$9/click, which can be a turnoff to many people. Click-through-rate is an essential percentage to be aware of when reviewing LinkedIn advertising costs. If your ads are not clicked on, they will end up in a lower position in the feed, and your cost-per-conversion will rise.

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you.

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

QuanticMind

Advertisers have managed PPC optimization manually since the beginning of Google Adwords. There are lots of ways to use automation technology for PPC management. Here are some of the many benefits of automated bidding for PPC optimization: Fully Leverage Market Data. But there’s simply too much relevant data for PPC managers to work through manually. Improve Your CPA. But these are limited in scope and are still dependent on manual changes from a PPC manager.

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How To Advertise On Facebook: Demystifying How Facebook Ads Work

Ladder.io

CPM , or cost per mille , is a cost calculation of how much money it would cost to land 1,000 impressions on your Facebook ad. CPM = Cost per Mille (1,000 impressions). $50 CTR * 2% CVR = $50 CPA. CVR = $125 CPA.

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions. Quality Score lowers your CPA, too.

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What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

Better CPA Bidding. CPA, or cost per acquisition, is the newest bidding model that allows advertisers to choose the price they are willing to pay for a conversion. All while attempting to deliver you conversions at said cost. Plus, they admit that your CPA is likely to increase for a short time until it collects enough data. Google’s new version of CPA bidding claims to be much better at meeting target CPA’s.

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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? Failing to maximize the value of data insights for your PPC strategy makes it difficult to keep up with the competition. Optimize conversions while targeting a specific (CPA).