The B2B Cost per Lead Formula and Your Marketing Budget – the Surprising Relationship
Lusha
JULY 22, 2020
The first metric to master is your cost per lead (CPL). You’ll want to know if you’re overspending on customers and what the industry average is. We’ll go over how to use the cost per lead formula so you don’t fall in the red. What is cost per lead? contact-form-7].
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