Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 19, 2009
Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper.
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