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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

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But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. That said: “Download” has both the highest CTR and the lowest CPL.

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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

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Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another. Cost per lead.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another. Cost per lead.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Common tool used: Marketo. . #4:

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. LinkedIn’s cost per lead is 28% less than Google Ads.

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Why Marketing & Sales Need to Be On The Same Page for LinkedIn Ads

Directive Agency

There are several metrics one can review to understand baseline campaign performance such as CTR, Click to Open Rate, Bid, and Cost per Lead when running a lead generation campaign. How do you take in platform leads and calculate impact on growing the pipeline? But which metrics are really important?