9 Mission-Critical Lead Generation Metrics You Need To Track
OCTOBER 28, 2019
For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. Average income. 2) Product Type, Category and Cost. How much customers spend and how often they make a purchase is intrinsically linked to the type of product, its category and, of course, the cost. COST METRICS.