What is programmatic advertising?
JULY 12, 2019
In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. Television. Currently, programmatic television ad spend is not big (in the US it accounts for just 2.5% Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis?