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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam. Why Outbrain?

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM).

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Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus

The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns. “Ad

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Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus

The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns. “Ad

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

We also looked at the industry-wide cost per thousand impressions (CPM) figures. A press release by Amazon on their 2020 Q3 financial figures, showed an increase in sales by 37% YoY worldwide. Industries like Auto (35.1%), Accommodation (33.3%), and E-commerce (26.2%) saw the highest increase in CPC.

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How small publishers can monetize increased traffic during COVID-19

Liveintent

As a result, inventory is now being filled with lower-CPM campaigns, leaving publishers scrambling to make up lost revenue. They launched a press release inviting over 30 large agencies and advertisers to reach out to them for the allowlist. “I don’t think any of us were ready for this,” Wills says.

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Growing your business in a world without Google

Biznology

Want more press? Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). Selling business-to-business?