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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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Are You A Good B2B Email Marketer?

Valasys

Take the CPM Challenge,’ a quiz created by software company Prophix (Corporate Performance Management Company) experienced a 47% click-through rate and 57% lead submission rate. Once decided, figure out an intriguing title as it makes a massive difference. List out quiz questions. Quiz Creation. This is mandatory.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

If a piece of content is marked as spam by the audiences or is hidden by them from the newsfeed, it is not good news for the marketers. If posts by a company are being frequently reported or hidden by the audiences, LinkedIn algorithms will filter such posts out of the news feed of the prospects. desktop, tablet or mobile.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Blacklist – a list of IP addresses that are suspected to be sources of spam, be fraudulent, or have inappropriate / untrustworthy content. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille.

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What Is Lead Generation in 2019

Albacross

sending out a bunch of emails?. Now that we’ve figured out the main types of leads and identified the two main lead generation channels, we’re almost ready to jump into the best strategies for generating leads in 2019 and beyond. Buy an email list, and spam the list with promotional offers. Use Opt-In Forms. Retargeting.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning. Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. 25 per email address.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address.