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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

This explosion of options has revolutionized media planning. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. With so much on the line, advertisers need to get it right. Why Go it Alone?

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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders. Universal Insertion Order Format.

Order 52
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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. The shift from eyeballs from linear television to connected TV has been really exciting to be a part of.

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Now Is The Time To Grow Your DTC Business

Rain: The Growth Agency

Invest In Paid Media. To acquire new online customers, invest in profitable paid media in the form of search, social, programmatic, digital video, linear television, audio and more. Media impressions are extremely affordable right now. Then, develop a measurement plan to determine what success looks like for you.

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Preparing your holiday advertising in 2020

Choozle

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. If we know anything for the previous holiday shopping season, holiday buyers will be planning their shopping as the deals start dropping. Black Friday crowds no more.