Create your own ad spend calculator with Google Data Studio
MARCH 13, 2020
That could be after a cost per result exceeds the amount that you want to pay for, or when an ad frequency surpassed a safe border. . Imagine that you operate in a high-competition market which influences the cost per thousand impressions (CPM) of your ads. When the current performance of your ads is better than you expected, Facebook can raise your budget to maximize the chance of collecting more results at lower costs. .