Podcast Advertising: 5 Experts Reveal Their Secrets
Hubspot
OCTOBER 7, 2019
Sam Balter: A podcast marketer at HubSpot, Balter wrote about his podcast advertising learnings in this post. Most ads have some sort of call-to-action that prompts listeners to go to a specific URL or use a discount code to get a discount. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate.
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