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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Anything over 0.1% (1 report per 1000 emails) will get a warning. Clicks Per Delivered - A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox. 25 per email address. 25 per email address. Confi rmed Opt-In (a.k.a.

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Glossary: 29 Email Marketing Terms Marketers Must Know


Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. This type of blocking occurs on a per email basis. A single opt-in list is created by inviting visitors and customers to subscribe to your email list.