How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.
Let's personalize your content