article thumbnail

What Is YouTube CPM? [+ Why It Matters]

Hubspot

For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM. Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road. What is CPM, and how is it calculated?

article thumbnail

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

Sam Balter: A podcast marketer at HubSpot, Balter wrote about his podcast advertising learnings in this post. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate. CPM is the cost you'll pay per 1,000 impressions or downloads. Image source: AdvertiseCast.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How I Grew the HubSpot Podcast Skill Up Audience by 271% in Two Months

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. However, not having it figured out is what ultimately led to a 271% increase in downloads for season six of HubSpot's podcast, Skill Up.

Hubspot 78
article thumbnail

Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

Below are critical statistics from HubSpot that marketers and advertisers should know about advertising on TikTok: There are over 120,768,500 TikTok users in the United States Around 43 percent of TikTok users are aged 18-24 TikTok has over 1 billion monthly users worldwide.

article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

You can even add first-party data from Salesforce and HubSpot to guarantee you aren’t wasting your budget on people who aren’t ready to buy. More eyes on our ads for a 61% decrease in cost per click (CPC) and a 76% decrease in cost per mille impressions (CPM). What happened?

article thumbnail

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Facebook Ads.

article thumbnail

How to Define & Measure Social Media KPIs – Part VII

Valasys

According to HubSpot, over 40% of the world’s population is on social media. Cost per Thousand Impressions (CPM) for measuring the effectiveness of Reddit Ads: The Ads on Reddit are slower as compared on other social media platforms & work based on Cost per Thousand (CPM) impressions.