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Best practices for third-party data

Choozle

Obviously, you are looking for a high-quality and privacy compliant third-party data provider, but how can you judge that? With the increased pressure and attention surrounding data privacy, all marketers are asking these questions as they leverage third-party data providers for their digital advertising strategies. Reputation.

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DTC brands are getting out-of-home (OOH) marketing wrong

ClickZ

Next-generation OOH. Marketers were lucky if they got CPM data from their outdoor campaigns, but that is no longer the case. Data privacy regulations and policies are changing. To protect user privacy, companies are limiting the ways in which they use customer data, including mobile location data.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Factor in some user-generated content or questions - this is what will keep the consumer engaged. COMMENTS Commenting policy. Privacy Policy. Media Planning Media Buying Publishing Display Advertising Video Mobile. SEO Paid Search Search Marketing.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy. Subscribe today! Site Map Search Incisive Interactive Marketing LLC.

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Digital marketing for financial services: best practices

Choozle

Take a page from your website that’s generating a high volume of traffic. Two implementation tips that are especially important for financial services campaigns are the correct placement of your tag management solution as well as updating your privacy policy. Average CPM. % Putting strategy into action. Retargeting.

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How to Extend Your Brand by Building a Podcast Strategy

Online Marketing Institute

The most common motivations are generating brand awareness, engagement and thought leadership. The most common objectives are increasing brand awareness, brand engagement, site/blog traffic, thought-leadership or revenue generation. The Benefits of Podcasting There are a variety of reasons for brands to podcast regularly.

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Facebook Targeting: Finding Your Expert Arrow

Anyword

Here, it’s important to note that Facebook won’t let you run ads for audiences that are too small out of concern for their privacy. It’s the same logic behind Facebook’s policy regarding discriminatory content: a user shouldn’t ever be singled out.