Podcast Advertising: 5 Experts Reveal Their Secrets
OCTOBER 7, 2019
podcast audiences listen to an average of seven podcasts per week. It's better to go for frequency over reach. It's also important to take into consideration that podcasts offer different pricing structures. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate. CPM is the cost you'll pay per 1,000 impressions or downloads. CPA is the cost you'll pay to acquire a customer.