How to choose third-party data segments based on your campaign’s goals
Choozle
APRIL 20, 2021
Before venturing into the data management platform (DMP) to sift through audiences, it is important to first identify what you want your campaign to achieve. CPM: $1 – $3. CPM: $1.03. CPM: $1 – $5. CPM: $1.03. CPM: $3 – $10. CPM: $3.42. Sizing and audience by identifying your goals.
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