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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. 1) Facebook Ad.

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How to Design a Killer Facebook Advertising Campaign

Hubspot

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts. CONNECTIONS ON FACEBOOK.

CPM 11

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. Cost per Acquisition : The cost of acquiring one customer.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. Cost per Acquisition : The cost of acquiring one customer.