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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad click describes the action a user takes when they interact with an ad by either clicking on it with their mouse, tapping it on a touchscreen, or pressing enter on their keyboard. What is an Ad Exchange? What is Cost Per Mille Advertising? CPM is used as a standard measure for buying display ads.

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The Ultimate Guide to TV Ads

Hubspot

The Federal Trade Commission (FTC) outlawed subliminal messaging in 1974 as deceptive advertising. featured Mean Joe Greene, a defensive lineman for the Pittsburgh Steelers, taking a Coke from a boy and tossing him his jersey in exchange. Cost Per Thousand (CPM). Estimate the CPM of your intended program.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

CPC vs. CPM. This includes press mentions, social media recognition, content contributions by influencers, search rankings achieved through search engine optimization (SEO), etc. Press mentions, social media recognition, interviews, guest posts, podcast invitations, exclusive columns, etc. Cost Per Mille (CPM).