V12 Launchpad Combines Prospect Database with Outbound Campaigns
Customer Experience Matrix
OCTOBER 1, 2014
V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis.
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