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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

It’s a crucial gauge of user engagement because it indicates the cost-efficiency of your ad in driving clicks to your website or landing page. It measures the cost of creating impressions, offering insights into how your ad reaches your target audience economically.

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. Most of these platforms let you choose from pricing models like cost per mille/impression (CPM) and cost per click (CPC). What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms.

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What Video Metrics Really Matter?

Heinz Marketing

While not easily attributably to the bottom line, impressions can be seen as the equivalent as display ad views. PAID: CPMCost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. What’s your ROI?

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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

TikTok Ads are advertisements that are displayed to users on the TikTok app. A featured banner ad on the Discover page is another form of a branded hashtag challenge format. These direct more users to the branded challenge page and are designed to boost traffic. What are TikTok Ads? These are designed to boost engagement.

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What’s Trending in Marketing for October 2019

Stevens & Tate

Read more on Marketing Land. The Difference Between Landing Page vs. Homepage. Once upon a time, when the web was still in its infancy, the homepage was considered the most important page on your website. Instead, you should be sending new visitors to a landing page. Read more on Search Engine Land.

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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

The online display industry has gone through significant changes over the years. Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. Keep in mind these considerations: You’re really buying impressions with display.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.