5 influencer marketing KPIs to measure your next campaign
Sprout Social
SEPTEMBER 19, 2024
The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. To track conversions through your KPIs, you can focus on CPM and click through rate (CTR).
Let's personalize your content