7 Key Metrics to Help You Analyze Your Facebook Ad Results
Magisto
FEBRUARY 13, 2020
Return On Ad Spent (ROAS). Cost per Purchase. Click Through Rate (CTR). Cost Per Action (CPA). #1 But keep in mind that depending on the placement of your ad, prices may vary. 2 Return On Ad Spent (ROAS). However, if you looked at it right after your ad ended, the ROAS you saw was 0%.
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