[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting
Outbrain
JUNE 18, 2020
display ad CPM has fallen from a high of $1.34 However, an increase in unique visits could be a leading indicator if those visitors return next month and consume the average number of page views per visit. Other leading indicators include CPC, CTR, and Fill Rate. In fact, according to STAQ , average U.S.
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