The Ultimate Guide to TV Ads
Hubspot
NOVEMBER 7, 2018
In 2016, advertisers had to pay $5 million for a 30-second spot during Super Bowl 50. Frequency is the number of TV ads placed within a time period that viewers will see. The formula is GRP = Rating x Frequency. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency.
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