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Is paid social advertising still worth it in 2023?

Metadata

SEPTEMBER 28, 2023

Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. My next move? I hired an agency. What happened?

Paid Content 52
Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52
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The Ultimate Guide to TV Ads

Hubspot

NOVEMBER 7, 2018

Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. Estimate the CPM of your intended program. As for the 2018/2019 season, the average CPM for national broadcast networks is $31.97.

Paid Search Agency 65
Paid Search Agency Cost Per Thousand Ads Cable 65
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