Remove Cost Per Thousand Remove CPM Remove Impressions
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5 influencer marketing KPIs to measure your next campaign

Sprout Social

If you truly need the most impressions possible, or want to break into a new market, a macro or even mega influencer with a large audience may be the best fit. Reach and impressions Reach and impressions are common metrics for many social media campaigns, making them natural KPIs for influencer marketing as well.

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Second quarter saw slowing ad spend on most platforms

Martech

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

The virality rate is the total number of shares divided by total impressions multiplied by 100. Impressions Impressions are the number of times a post is displayed to someone. Impressions provide a good understanding of how much potential exposure your content and profile are getting.

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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

Sprout Social

Our methodology centers on a metric youre probably familiar with: paid social Cost Per Mille (CPM), AKA the cost an advertiser pays for one thousand impressions. We work in close collaboration with our paid team, who provides us with up-to-date averages on our paid social CPM.

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. Walmart Sponsored Products.

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What Is YouTube CPM? [+ Why It Matters]

Hubspot

For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM. Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road. What is CPM, and how is it calculated?

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The team saved 1,300 hours simply by automating campaign setup! Once launched, their Amazon Sponsored Display campaign delivered fantastic results.