The Ultimate Guide to TV Ads
NOVEMBER 7, 2018
The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York. If you do choose to change anything, it’ll cost you more money. Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. It’s certainly a costly commitment that requires a variety of resources. Just do it.