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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Facebook Ads.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. eBook Learn More What is Cost Per Lead Advertising? What is Cost Per Mille Advertising?